Harikrishna

HARIKRISHNA

Content Marketing Strategist

Technical B2B & B2C Writer | Copywriter

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📍 Bengaluru, Karnataka
📧 harionline75@gmail.com
📞 +91 9946662572

Profile Summary

Results-driven Content Marketing Strategist with 4+ years of experience in developing and implementing impactful social media marketing strategies, coupled with comprehensive knowledge in graphic designing tools.

Work Experience

Content Marketing Strategist

July 2024 – Present

Gyrus AI • Bengaluru, Karnataka

  • Worked independently as the sole content owner for multiple AI-driven products, becoming an SME in video search, anonymization, and in-scene advertising technologies.
  • Authored and maintained technical documentation including user manuals, release notes, installation guides, case studies, and product brochures.
  • Transformed complex AI/ML solutions into user-centric content for websites, videos, and client presentations using simple language and structured formats.
  • Regularly reviewed and updated legacy documentation to align with product upgrades and new feature releases.
  • Developed and maintained a style guide to ensure brand voice and document consistency across touchpoints.
  • Collaborated with designers to create visual aids and infographics for user manuals and video scripts to improve content clarity.
  • Supported the creation of product UI text and microcopy to enhance user experience.

Content Writer (TL)

Oct 2022 – June 2024

Techrowth Private Limited • Bengaluru, Karnataka

  • Implemented a robust project management process by creating a Google Docs Master Sheet, enhancing team efficiency through streamlined activity tracking and monitoring.
  • Developed and executed social media marketing strategies and implemented SEO best practices to enhance organic search rankings, resulting in a significant increase in brand awareness and engagement.
  • Created compelling content for diverse channels, including blog posts, emails, creative copies, and video scripts using a proven digital marketing strategy framework called BISCCBOR
  • Established connections with various clientele to understand content preferences and goals, tailoring content accordingly.
  • Worked with creative teams to ensure visual elements of webpages, social posts, and video scripts aligned with the target audience's aspirations.

Digital Marketing Executive

Dec 2021 – Aug 2022

Digiora Technologies Pvt Ltd • Kakkanad, Kerala

  • Created social media calendar plan for clients.
  • Coordinated with marketing and design teams to illustrate ideas.
  • Collaborated with other departments to create innovative content ideas.
  • Analyzed content marketing metrics and made changes as needed.

Content Developer, Reporter (Intern)

Nov 2020 – Dec 2021

Vettam Communications

Responsible for creating concise, unique, and innovative user-oriented content for this Television Programming and Broadcast Media Company. Developed content including blogs, web pages, news reports, case studies, press releases, and other collaterals to ensure traffic and user engagement.

Software Proficiency

Technical & CMS: WordPress, Confluence, Microsoft Office Suite.
SEO & Analytics: GA4, Google Keyword Planner, Search Console, Zoho, ZoomInfo.
Creative Suite: Photoshop, InDesign, Premiere Pro, FrameMaker.

Education

MA Journalism & Mass Communication

LISSAH, Calicut University (2021)

BA English Language & Literature

Calicut University (2019)

Certifications

Fundamentals of Digital Marketing

Google Digital Garage (2021)

Introduction to Generative AI

Google Cloud Skills Boost (2024)

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